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Back In Black Debt Reduction Campaign



The Port Adelaide Football Club is the most successful Club in Australia, boasting an amazing 37 Premierships. Since establishment in 1870, our great Club has dominated South Australian football and today our relentless pursuit of victory continues on the national stage in the AFL.

Whilst our history of success is enviable, it does not guarantee future success. The club's current financial situation severely limits our ability to invest in our football department which, right now, is affecting our on-field competitiveness.

"We are striving for success like never before, but it's tough to look our players in the eye and say we are doing everything possible, because at the moment we are making compromises, we are disadvantaged"
Senior Coach, Matt Primus

Our existing $3million debt is already costing the Club over $200,000 per annum in interest repayments. The debt burden is impacting our on-field competitiveness as it is a significant impediment to our ability to further invest in our football operations.

Because of our debt situation, PAFC is:
- ranked in the bottom quartile of the competition in total football department expenditure at $14.9million in 2010, which poignantly is $4.1million less than 2010 Premiers Collingwood and at least $1.5million less than the industry standard
- not able to pay 100% of the salary cap, critical for player retention - even more critical when free agency is introduced in 2013
- not able to expand our recruiting network, employ a full-time List Manager or boost player welfare management. Already, our resources are well below the rest of the competition
- not able to expand our full-time coaching panel
- not able to develop our High Performance Program to expedite the development of our young list

"The harsh reality is that right now, our debt position means we can not deliver all of the critical football resources that our leading AFL rivals enjoy. We must take action now or risk stagnating as we enter the most competitive era in the game's history"
President, Brett Duncanson

 


 

By Becoming a Foundation Believer or Foundation Supporter

FOLLOWING the success of the Foundation Leaders event which raised more than $1 million, the Port Adelaide Football Club has been overwhelmed by interest from members and supporters wanting to help their Club further reduce its debt.

Now they have that opportunity with the launch of Foundation Believers and Foundation Supporters, the next phase of the Back in Black debt reduction strategy.

Launch the Back In Black Debt Reduction Campaign

The campaign is aimed at raising money through donations from our many loyal followers. In turn, each and every one of those donors will take a special place in their club’s history as it works towards its next Premierships in the AFL and the SANFL.

The money raised will help the Port Adelaide Football Club continue to cut its $3 million core debt.

Port Adelaide Football Club President Brett Duncanson said: “The Port Adelaide Football Club has achieved unrivalled success, but those past glories don’t guarantee future success.”

“To help, we are asking our supporters - who have enjoyed all those highs - to give what they can and become part of our foundation for the future.

“Every dollar will be spent reducing our debt and cutting our interest burden, freeing up money to be spent in pursuit of our next Premierships.”

Mr Duncanson said the supporters had a unique opportunity to help accelerate their club’s on-field redevelopment phase.

“This is our supporters’ opportunity to be a major part of that journey. Coach Matthew Primus and his assistants are working with an exciting group of players and together they form the basis of what will be Port Adelaide’s next successful era.

“But success doesn’t come without enormous investment. The facts tell us that AFL Premierships are won by the clubs that have the most to spend in their Football Departments.”

Power Coach Matthew Primus said: “The harsh reality is that right now our debt position means that we cannot deliver all of the critical football resources that our leading AFL rivals enjoy.

“We are ranked in the bottom quartile of the league for football department expenditure, spending at least $1.5m less than the AFL average and more than $4m less than 2010 premier Collingwood.”

Magpies Coach Tony Bamford said supporters had shown a willingness to help financially in the past, and he hoped they would do so again to assist the development of both teams and their pursuit of more success.

“Together with our supporters we’ve had remarkable success over a very long time. And together we can achieve even more. People can give whatever they can afford. But for as little as what it costs to buy a coffee each week, collectively our supporters can make a massive difference,” Tony said.

The Port Adelaide Football Club has set up a Back In Black page on its website for supporters to make their donations, which can be one-off payments or spread over 12 months.

- who donate more than $1000 will become FOUNDATION BELIEVERS. They will receive an invitation to an exclusive Inner Sanctum event at Alberton Oval, involving coaches and players. They will receive a certificate of appreciation and acknowledgement on the Club website and AAMI Stadium Super Screen during the Round 20 clash against Collingwood.

- Those who donate up to $1000 will become FOUNDATION SUPPORTERS. They will receive a certificate of appreciation and acknowledgement on the Club website.

Mr Duncanson said: “We will be forever grateful for every dollar we receive. Like our Foundation Leaders, our Foundation Believers and Supporters will be able to share the pride when the Port Adelaide Football Club wins those next Premierships.”

By Becoming a Foundation Leader:

The Club is aiming to attract 150 Foundation Leaders, who will make a minimum $5,000 tax deductible (for businesses and companies) donation to the Club to support debt reduction.

In return, the Club will reward and acknowledge this donation with a number of very special once off experiences, most of which are Club firsts - including sensational events on Friday 15th April, 2011 and the very unique opportunity to have your name enshrined on our match-worn guernsey when we take on Collingwood in Round 20 this year.

The Club will commission a special once off guernsey featuring the names of all Foundation Leaders and you will receive your own exact replica, signed by Captain and Coach.

Please see the Foundation Leaders brochure here, which outlines the concept and associated benefits in full detail, including an application form

PDF of Foundation Leaders

Make A Donation

As we approach Season 2011, if you are not already a member of our great Club, the best way that you can financially support us right now is by purchasing a membership and attending matches.

If you would also like to donate to our Back in Black Debt Reduction Campaign and help secure your Club’s financial future, please complete the donation form here.

Donation Form Here (PDF)

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