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Shanghai success for Port Adelaide

Big win for Port in front of thousands of Chinese and Aussie fans.

5:38pm  May 14, 2017

Captain and coach record centuries

Planets align for Chinese milestones for Boak and Hinkley

5:21pm  May 13, 2017

Port signs MOU with three research institutions

Significant partnership to benefit high performance initiatives at Alberton.

11:49am  May 13, 2017

MJK joins as coaches' sponsor

Another Open to the World partner joins the Power

11:19am  May 13, 2017

Ryder almost changed number!

#4 symbolises death in Chinese culture... but we hope Paddy kills it on Sunday!

9:24am  May 13, 2017

Shanghai 2017: Port welcomes TV deal

Sunday's game has the potential to be the most-watched in the history of the AFL.

3:27pm  May 12, 2017

Port Adelaide Football Club was founded in 1870 and competes in the Australian Football League, the elite league of Australia’s most popular sport.

In 2014, Port Adelaide Football Club made the decision to engage in China. In the beginning, it wished to explore further opportunities beyond the borders of Australia’s highly competitive sporting landscape. China, as a strong economic partner with a booming sports industry, was a natural choice.

From the beginning, Port Adelaide wished to develop a complete engagement strategy: on which respected our character as a football club, but also created awareness and opportunities for Australia and for South Australia. It initially invested in game development and held a series of business lunches in Hong Kong.

In 2015, Port Adelaide started to venture further into mainland China. It understood that a club competing in the AFL – the nation’s most watched and most popular sports league - could assist Chinese companies seeking to further their connection and brand awareness in Australia. Its strategy was assisted by an agreement Port Adelaide helped broker with CCTV, to bring Australia’s favourite game to a large television audience in China.

Port Adelaide’s investment in China began to develop into material partnerships in 2016.

Shanghai CRED became the first major partner of Port Adelaide’s Open to the World Strategy at the beginning of 2016. It was followed by Ausgold as second major partner of the strategy and major sponsor of Shanghai 2017 – the first in-season AFL match to be played outside of Australia and New Zealand. 

Cathay Pacific Airlines became a significant support partner at the end of 2016.

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Port Adelaide creates further opportunities for its partners in Australia and China through the China Power Club, a business matching platform. In 2017, it will also host an investment attraction forum for Chinese investors in May, and host Australian partners seeking investment at a similar event in November, organised by the powerful Shanghai Entrepreneurs Association.

All the while, Port Adelaide continues to invest in community. We host Chinese international students at each home match at Adelaide Oval, run programs in Chinese schools, and sponsor Team China and the South China Australian Football League.

For more information on Port Adelaide’s China Engagement and Open to the World strategies, please contact Andrew Hunter on ahunter@pafc.com.au 


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latest news

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Shanghai success for Port Adelaide

Big win for Port in front of thousands of Chinese and Aussie fans.

5:38pm May 14, 2017

510210-tlssmallthumbnail.jpg

Captain and coach record centuries

Planets align for Chinese milestones for Boak and Hinkley

5:21pm May 13, 2017

510259-tlssmallthumbnail.jpg

Port signs MOU with three research institutions

Significant partnership to benefit high performance initiatives at Alberton.

11:49am May 13, 2017

510236-tlssmallthumbnail.jpg

MJK joins as coaches' sponsor

Another Open to the World partner joins the Power

11:19am May 13, 2017

510275-tlssmallthumbnail.jpg

Ryder almost changed number!

#4 symbolises death in Chinese culture... but we hope Paddy kills it on Sunday!

9:24am May 13, 2017

Darren Burgess China update - PTV

Darren Burgess updates some information about China.

May 11, 2017  4:55 PM

Latest Chinese videos

Chen's locker room tour - PTV

9:17am Apr 12, 2017

CCTV doco Ep9 - PTV

4:01pm May 24, 2016

CCTV doco Ep24 - PTV

4:35pm Aug 24, 2016

CCTV doco Ep23 - PTV

11:28am Aug 17, 2016

CCTV doco Ep22 - PTV

12:12pm Aug 10, 2016

CCTV doco Ep21 - PTV

4:00pm Aug 2, 2016

CCTV doco Ep16 - PTV

3:07pm Jul 6, 2016

CCTV doco Ep19 - PTV

3:38pm Jul 20, 2016

CCTV doco Ep20 - PTV

3:56pm Jul 26, 2016

CCTV doco Ep18 - PTV

3:24pm Jul 20, 2016

CCTV doco Ep17 - PTV

3:15pm Jul 13, 2016


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