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Power Community Ltd works in partnership with SAASTA, the SA Aboriginal Sports Training Academy, to run a unique program targeted at Aboriginal students in Years 10 to 12 – the Aboriginal Power Cup.

With a competitive football carnival as its centrepiece, the Aboriginal Power Cup focuses on engaging young people in education, promoting healthy lifestyle choices and developing teamwork, leadership and life skills.

Over 385 students from 39 South Australian schools participate in the Aboriginal Power Cup including the regional communities of Ceduna, Coober Pedy, Maitland, Murray Bridge, Port Augusta, Port Lincoln, Port Pirie and Whyalla.

In 2015, the program commenced in February and concluded in June with a three-day carnival at Alberton Oval.  The Grand Final of the Aboriginal Power Cup was played at Adelaide Oval on June 6 as a curtain-raiser to the Power v Bulldogs match.

To reach the on-field final, teams must attend school, enrol in the SACE Unit and form a male and female football team.  Working in their teams the students complete a range of curriculum tasks including design of team uniforms and team songs, development of training schedules, appointment of team coaches and mentors, and activities to assist with goal setting, leadership and career development.  All students who meet 80 per cent of the attendance criteria and the curriculum expectations then travel to Alberton Oval for the three-day carnival.

The carnival includes over 100 games of 9-A-Side footy plus a career and lifestyle expo, cultural activities and educational workshops.  The Government of South Australia and Santos are Major Partners of the program, with support from Transfield Services, UniSA, Maxima, Defence Force Recruiting, Aboriginal Health Council of SA, MAC, SA Dental and DASSA.

Direct enquiries to Paul Vandenbergh, Aboriginal Programs Manager, at


The WillPOWER program encourages students to tap into their WillPOWER both mentally and physically. PAFC players and staff use real life experiences to connect with the students and engage them on various topics.

The WillPOWER program is currently being delivered in the Maralinga and APY Lands as well as the Barkly Region of the Northern Territory.

In 2015 we have 21 remote schools participate and over 700 students enrolled in the program as we aim to improve students' attendance as part of the Remote Schools Attendance Program.  

Direct enquiries to Paul Vandenbergh, Aboriginal Programs Manager, at

Aboriginal Power Cup

WillPOWER engages and motivates Aboriginal students in Years 6-9, encouraging them to lead a healthy life, play team sport and commit to education. WillPOWER also promotes self-discipline, identity and expression of culture. WillPOWER is delivered in both metropolitan and regional schools, and will be launched in the Northern Territory in 2014. 

WillPOWER is supported by the Aboriginal Health Council of SA and SA Dental Service.

Direct enquiries to Paul Vandenbergh, Aboriginal Programs Manager, at

Aboriginal Leadership Program

Students in Years 11 and 12 who excel in the Aboriginal Power Cup are invited to participate in a two-day leadership program at Alberton Oval. Participants attend various workshops where they explore both individual and team goals, career pathways and leadership. Our partners, including Santos, UniSA and Defence Force Recruiting spend time with each student to discuss their education, training and career pathways.

Direct enquiries to Paul Vandenbergh, Aboriginal Programs Manager, at

Cultural Awareness program

The Power Cultural Awareness Program aims to:

Raise awareness of Aboriginal people and communities

Provide an understanding of the history of Aboriginal people and their contribution to Australia

Provide a historical view of the key issues that have impacted on Aboriginal lives including the Stolen Generations

Provide a statistical overview and the reasons behind the Close the Gap initiative

Provide a greater understanding of Aboriginal culture and working with Aboriginal people

Investigate Aboriginal cultural groups, language groups, skin groups, dreamtime and other traditions

Examine the positive impact of diversity in the workplace


The sessions are interactive and can include past and current Aboriginal players from the Port Adelaide Football Club plus cultural demonstrations, tours of Alberton Oval, team bonding activities and lunch.

Direct enquiries to Paul Vandenbergh, Aboriginal Programs Manager, at

Central Corridor Strategy

Power Community Ltd has an agenda to deliver community programs throughout South Australia and the Northern Territory.  Power Community Ltd has two Board Directors placed in the Northern Territory, one in Tennant Creek and one in Darwin.

Power Community Ltd will deliver the WillPOWER program in Alice Springs and Tennant Creek during 2014.  The Power and Melbourne Demons will also play the first AFL game for premiership points in Alice Springs on May 31st, which is also AFL Indigenous Round.

Power Community Ltd is exploring additional opportunities to design and deliver programs in NT.

Direct enquiries to Paul Vandenbergh, Aboriginal Programs Manager, at