Port Adelaide members and supporters seized the opportunity to end hunger during 2012, donating enough money to deliver 80,000 meals to the hungry.
The Can of Opportunity fundraiser was run during the second half of the year as a key element of Port Adelaide and Foodbank’s unique Power to End Hunger partnership.
The initiative saw Cans of Opportunity become donation points at the Power’s Round 10 clash with Carlton at AAMI Stadium where supporters helped fill the cans with spare change.
2500 smaller cans were given to supporters and put on display in outlets of Power to End Hunger principal partners IGA supermarkets and Bendigo Bank, along with support partner Foodland.
100 per cent of the proceeds went to Foodbank.
Port Adelaide chief executive officer Keith Thomas thanked all those who donated to the Can of Opportunity campaign.
“Our Power to End Hunger campaign started as an initiative to gather corporate support behind Foodbank, but it was embraced from the moment we started by our members and supporters,” Mr Thomas said.
“Immediately, they warmed to the cause of helping to combat a serious social issue affecting more and more people.
“The Can of Opportunity campaign was an extra fundraiser born out of that and Port Adelaide and Foodbank are very grateful for the way our wider community took up the opportunity to chip in and help.”
Anyone who still has a Can of Opportunity can return it to the Port Adelaide Football Club at Brougham Place, Alberton.
The Can of Opportunity campaign was also made possible by additional support from SPC Ardmona, Visy and Bowden Printing Group.