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Latest China news

Port Adelaide's China profit allows for "feet on the ground"

Port Adelaide's China engagement will take another step forward in 2020.

3:14pm  Nov 6, 2019

Port Adelaide welcomes Federal Government’s three-year commitment to Shanghai game

The game will now form part of a broader promotion of Australia in China

2:06pm  Mar 30, 2019

Port launches ISP

A program to provide simpler access to essential services for international students

3:00pm  Feb 27, 2019

Shanghai fun facts: Justin Westhoff

Power utility discusses the Shanghai experience

10:25am  Feb 21, 2019

Shanghai fun facts: Brad Ebert

Midfielder discusses the fantastic travel opportunities outside of the game in Shanghai

12:02pm  Feb 11, 2019

Shanghai fun facts: Karl Amon

Midfielder discusses the fantastic travel opportunities outside of the game in Shanghai

12:21pm  Feb 7, 2019

Port Adelaide Football Club was founded in 1870 and competes in the Australian Football League, the elite league of Australia’s most popular sport.

In 2014, Port Adelaide Football Club made the decision to engage in China. In the beginning, it wished to explore further opportunities beyond the borders of Australia’s highly competitive sporting landscape. China, as a strong economic partner with a booming sports industry, was a natural choice.

From the beginning, Port Adelaide wished to develop a complete engagement strategy: on which respected our character as a football club, but also created awareness and opportunities for Australia and for South Australia. It initially invested in game development and held a series of business lunches in Hong Kong.

In 2015, Port Adelaide started to venture further into mainland China. It understood that a club competing in the AFL – the nation’s most watched and most popular sports league - could assist Chinese companies seeking to further their connection and brand awareness in Australia. Its strategy was assisted by an agreement Port Adelaide helped broker with CCTV, to bring Australia’s favourite game to a large television audience in China.

Port Adelaide’s investment in China began to develop into material partnerships in 2016.

Shanghai CRED became the first major partner of Port Adelaide’s Open to the World Strategy at the beginning of 2016. It was followed by Ausgold as second major partner of the strategy and major sponsor of Shanghai 2017 – the first in-season AFL match to be played outside of Australia and New Zealand. 

Port Adelaide creates further opportunities for its partners in Australia and China through the China Power Club, a business matching platform. Nicho Teng was a founding member of the China Power Club, and his company, Haneco, became the coaches’ partner from 2018.

In 2016, its iconic school program, Power Footy, was first delivered in Chinese schools. By 2018, there were around four thousand participants in over twenty schools. The program was designed to encourage wellbeing and enhance cultural understanding between young Australian and Chinese students.

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Port Adelaide continued to grow its interests in international education in 2018 when it started its partnership with The University of Adelaide. Later in 2018, it signed an agreement with Jincheng Group, based in Hangzhou, to further collaborate in the higher education sector.

In 2019, Port Adelaide launched its international student program, completing the pathway from high school in China to university in Australia, and then to the workforce through its sophisticated internship program.

The annual AFL match in Shanghai is now set to continue for a further three years. Port Adelaide’s initial partnership with Shanghai CRED has been extended for five years. It has signed landmark partnerships to develop its commercial and cultural interests in international education, with The University of Adelaide (three years) and Jincheng Group (five years).

Port Adelaide is poised for further growth in China.

If you would like further information on Port Adelaide’s China Engagement Strategy, please contact;

Andrew Hunter
General Manager, China Engagement

D: 08 8447 9997 | M: 0431 739 775