Port Adelaide is excited to welcome UBET on board as a new Premier Partner of the club until at least the end of 2016.

UBET, who have more than 1,200 retail outlets across Queensland, South Australia, Tasmania and the Northern Territory, will be the club’s official betting partner enabling promotional opportunities at Port Adelaide games at Adelaide Oval.

Port Adelaide chief executive officer Keith Thomas said the club was thrilled to welcome UBET as a new Premier Partner for 2015 and beyond.

“This commitment from UBET continues to build on the momentum we have generated in the corporate space over the pre-season,” Mr Thomas said.

“Since December, we have signed on four new Premier Partners with UBET now joining OAK, RAA and Four’N Twenty as club partners that sit just below our joint major partners Renault and EnergyAustralia.

“This partnership with UBET is significant as it reinforces our capacity to attract major, reputable national companies and helps underpin our resurgence as a football club.

“The financial commitment from UBET will allow us to continue to invest in our football program as we strive for sustained success.”

The partnership announcement comes as UBET launches their new national brand this week.

UBET Brand General Manager Penny Glasson said the partnership with Port Adelaide aligns perfectly with their brand.

“Betting on AFL outranks every other sport 20-1 in South Australia and it is our goal to be the number one choice for punters in the state. What better platform to do that than partnering with Port Adelaide?” Ms Glasson said.

“This partnership is a great alignment for UBET. We’re regenerating and breathing new life and new meaning into our brand with the launch of UBET, similar to the club’s overhaul and rise to success we’ve witnessed over the last few years.”

UBET, the wagering subsidiary of TattsGroup and formally known as TattsBet, announced the partnership as part of their re-brand which will launch nationally on Thursday 30 April, 2015.

The re-brand is a monumental change for the wagering business as it undergoes a transformation to reclaim its leadership position as one of Australia’s leading wagering companies.

About UBET

UBET is Australia’s premier pari-mutuel and fixed price betting provider with more than 1,200 retail outlets across Queensland, South Australia, Tasmania and the Northern Territory as well as nationwide via UBET.com and the UBET app. 

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