BIO

STEPHEN SHIRLEY - GM, CONSUMER BUSINESS AND MARKETING

Stephen Shirley leads Port Adelaide Football Club's Consumer Business and Marketing division, overseeing Membership, Marketing, Ticketing, Merchandise, Media and Events with a strategic focus on member and fan growth and engagement.

With over two decades of experience in the AFL industry, Stephen's journey with Port Adelaide began in October 2001 as Merchandise Manager. He returned to the Club in 2010 in a fan development leadership role, guiding supporter initiatives during the pivotal transition to Adelaide Oval in 2014. Following a five-year tenure at the AFL, Stephen rejoined Port Adelaide in a senior leadership position, bringing valuable industry expertise back to Alberton.

A lifelong Port Adelaide supporter, Stephen serves on the Club's Brand and Marketing Committee and is dedicated to advocating for member and fan interests while driving commercial growth and enhancing the club’s connection with its loyal supporter base.