Juliet Haslam will take part in the program designed to accelerate women’s progression into key leadership roles within club football departments. Image: Matt Sampson.

PORT ADELAIDE's Head of AFLW Juliet Haslam has been selected as one of five female leaders to take part in the AFL’s newly created Women in Football Talent Program.

The program takes place over six months and is designed to accelerate women’s participation and progression into key leadership roles within club football departments.

It will also strengthen pathways for women into men’s football programs and future-proof the game for generations.

The program pilot commenced in November, with the AFL Men’s Draft being the first immersion experience for participants.

Olympic gold-medallist Haslam was the first appointment in Port Adelaide’s AFLW program, starting at the club in late 2021.

Since then, she has led the women’s program, building it from the ground-up, and has successfully guided the club through its inaugural season.

The program aims to strengthen pathways for women into men’s football programs and accelerate women's progression in these areas. Image: Matt Sampson.

AFL executive general manager of people, Sarah Fair, said the program provides more opportunities for women to make their mark on the game.  

“Women are currently underrepresented in club football departments in the men’s competition and the Women in Football Talent Program provides talented women who aspire to pursue careers in football departments the opportunity to build key relationships, skills and expertise and a direct pathway to leadership positions,” Fair said.

“The program also provides visibility for women in leadership across a variety of roles in football operations showcasing opportunities for career progression and will assist with retaining and advancing female talent within our industry.”
 
The following five women from clubs and the AFL were selected for the pilot program:

  • Juliet Haslam, Head of AFLW, Port Adelaide
  • Kate Mahony, Executive General Manager – AFLW, Sydney Swans
  • Jess Burger, AFLW Head of Women’s Football & AFLW List Manager/Performance Analyst, Collingwood
  • Michelle Cowan, Head of Women’s Football, West Coast Eagles
  • Sophia Samartzis, Competition Operations Manager – AFL

The program’s modules are comprised of recruiting and list management, TPP and soft cap management, governance and integrity, training and match day operations and media.