PIRATE LIFE BREWING is stepping in to lend a helping hand with the construction of a new scoreboard at Alberton Oval and honouring the Port Adelaide Football Club’s 150-year history with the release of its new Prison Bar Ale.
Late in 2019 Pirate Life created a special edition lager to commemorate the club’s 150th anniversary and it is now bookending the celebrations with a special edition Prison Bar Ale, in honour of the club’s iconic Prison Bar guernsey, worn proudly and with much success since 1902.
$5.00 from the sale of every carton of the Prison Bar Ale will be donated to the Port Adelaide Football Club to go towards the redevelopment of the Alberton Oval scoreboard, which was demolished earlier this year due to safety concerns.
Launched on Tuesday, the beer is available from Pirate Life Brewing at Port Adelaide, the Port Club at Alberton and online.
Port Adelaide CEO Keith Thomas said the Prison Bar Ale was an exciting new product of the partnership between the club and Pirate Life, and he thanked the brewery’s co-founders Jack and Michael (MC) Cameron and Jared ‘Red’ Proudfoot for their support.
“Pirate Life and the Port Adelaide Football Club share similar values which include a strong focus on our community,” Mr Thomas said.
“To have Pirate Life offer to contribute to the construction of a new scoreboard at Alberton Oval shows how community minded MC, Jack, Red and the Pirate Life team are and we are grateful to have them on board as loyal partners in our historic 150th anniversary year.
“If the special edition 150th Anniversary Lager is anything to go by, the Prison Bar Ale will be very popular amongst our people and general beer drinkers alike.
“The cans and cartons certainly look spectacular and the beer tastes just as good.”
The collector cans are striking with their black metal tops and bottoms and the iconic prison bar design on them, complete with a lace-up design.
Past players Craig Ebert, Greg Phillips, Brayden Lyle and David Hutton visited Pirate Life Brewing at Port Adelaide to get a sneak peek and try the beer late last week, and were impressed with the design and flavour.
“Following on from our first collaborative beer with the Port Adelaide Football Club, the 150th Anniversary Lager, we are really excited to launch the Prison Bar Ale,” said Pirate Life co-founder MC.
“It is another step in the journey of our partnership with Port Adelaide and the fact that some of the funds from the sale of the Prison Bar Ale will be donated back to the club to help in the restoration of the iconic scoreboard at Alberton Oval makes this beer even more special.”