The game in China – an annual event since 2017 - provides a unique platform through which Port Adelaide’s many partners can come together. The Gala Dinner, traditionally held the night before the match, is one of the most high-powered networking events in Australian sport. The game itself provides the opportunity to share culture and build relationships, in an exciting and unique setting.
The annual AFL match is now part of the Festival of Australia, the annual platform which promotes Australia in China. For Port Adelaide to have contributed so strongly to this development of this concept speaks volumes. Our enduring belief in sport’s potential to bring people together, to share in experiences, knowledge and wealth, will sustain our commitment to the Festival of Australia for years to come.