Port Adelaide Football Club has welcomed world-renowned audio brand KEF as a new principal partner, bringing premium sound to the club’s inner sanctum on game day.
As part of the two-year partnership, KEF will provide high-performance speakers for the club’s AFL and AFLW program, giving players elite sound quality to enjoy during their warm-up as they prepare to run out.
Globally recognised for innovation and acoustic excellence for over 60 years, KEF’s cutting-edge technology will help set the tone on game day, adding important energy and atmosphere to the changerooms.
Port Adelaide’s General Manager of Commercial and Partnerships, Adam Thomson said he was pleased to welcome KEF to the club.
“KEF has been a leader in the audio industry for more than 60 years, and we’re delighted to have them join Port Adelaide as a principal partner,” Mr Thomson said.
“In addition to their presence in the AFL and AFLW changerooms on game day, they’ll have a presence on various other club assets, including our digital platforms.
“We look forward to working with the KEF team to bring this partnership to life over the next two years, and into the future.”
KEF’s Communication Executive Adam Allgaier said it was both the organisations connection to music that provided the perfect platform for partnership.
“One of the reasons the KEF and Port Adelaide partnership felt like such a perfect fit was the energy of the club and its members,” Mr Allgaier said.
“Another reason is that Port's fans connect with them through music; perhaps most notably through Never Tear Us Apart.
“To KEF, this partnership is about introducing Port Adelaide's passionate fans to the kind of emotional experiences they create through music listening products. But it's also about collaborating with a like-minded organisation that, like them, intends to impact their community indefinitely.”
As part of the partnership, Port Adelaide members will be entitled to a 10 per cent discount on all KEF products, with more information to be communicated shortly.
