Port Adelaide Football Club is delighted to announce it has extended its co-major partnership with KFC, with the agreement set to take the longstanding relationship to a decade. 

After commencing as a co-major partner in 2021, the five-year extension will see KFC’s support continue until at least the end of the 2030 AFL season. 

The extension will see the iconic KFC brand remain prominently featured across the back of the club’s AFL and AFLW guernseys, as well as on training shorts, game-day activations and Port Adelaide’s digital platforms. 

Port Adelaide Chief Executive Officer Matthew Richardson said the club was delighted to further strengthen its partnership with KFC. 

“We’re thrilled KFC has extended its partnership for a further five years, taking their partnership of Port Adelaide out to at least a decade,” Mr Richardson said. 

“KFC elevated their partnership with the club in 2025 with the brand taking pride of place on the lower back of the AFL guernsey, and this extension reflects the strength and alignment between our two organisations. 

“We are passionate about building generational partnerships and we are delighted that KFC continue as a co-major partner of the Port Adelaide Football Club for at least another five years.” 

KFC’s Chief Marketing Officer Vanessa Rowed said the iconic brand was proud to continue its support of both the club’s AFL and AFLW programs. 

“KFC and footy go hand in hand, and our partnership with Port Adelaide is one we’re incredibly proud to continue,” Ms Rowed said. 

“The passion the Port Adelaide community brings is what makes the game so special. Extending this partnership to 10 years shows just how strong it’s become. 

“We’re excited to continue backing both the AFL and AFLW programs and to create even more memorable moments with Port Adelaide supporters in the years ahead.”