Port Adelaide Football Club sees engagement in China as part of its bold future. The landscape of Australian is a highly contested space – there are close to 100 professional sporting teams, competing for relevance and attention. We need to stay bold, and restless in pursuit of excellence, to maintain our position at the forefront of Australian sport.
Since 2014, we have painstakingly built a foundation for engagement in China. From modest beginnings, holding business lunches in Hong Kong in 2014 and 2015, Port Adelaide signed partnership agreement with Shanghai CRED in March 2016. In the same week, we brokered an agreement for AFL games to be broadcast on CCTV5+. These broadcast achieved incredible viewership in 2016. Our engagement in China was well underway!
Port Adelaide has been part of – and delivered – a number of extraordinary moments in the modern history of the bilateral relationship. In April 2016, Prime Minister Turnbull announced our intention to play an official, in-season match in China. In March 2017, Chinese Premier Li Keqiang was welcomed into Port Adelaide’s changerooms prior to our victory over Sydney to open the season. In 2018, Minister Stephen Ciobo attended our match in Shanghai to instigate a diplomatic thaw in bilateral relations and in 2019, our match in Shanghai was the final event on the inaugural Festival of Australia program.
Active across a number of sectors including education and sport, Port Adelaide continues to break new commercial ground to bring new revenue, so that we can achieve premiership success.