BIO

KRISTEN ECKHARDT - CHIEF MARKETING OFFICER

Kristen joined Port Adelaide Football Club in early 2023 as their Chief Marketing Officer with a focus on growing revenue and attracting new and diverse audiences. Kristen is passionate about fan growth, and working alongside the GM, Consumer Business, is committed to delivering on PAFC’s goal of reaching 100,000 members. 

Before moving into sports marketing, Kristen worked primarily in the cultural sector, moving to Adelaide in 2018 to become Director Marketing and Customer Experience for Adelaide Festival Centre. During her career in Melbourne, Kristen led marketing teams and campaigns at Victoria’s three flagship cultural organisations, National Gallery of Victoria, ACMI, and Arts Centre Melbourne.  

Kristen holds an MBA, Marketing from University of South Australia, and a Bachelor of Arts degree.