The Port Adelaide Football Club is delighted to announce that Jim Beam has signed an exciting, multi-faceted two-year deal as the club’s official dark spirit across both its AFL and AFLW teams.
The world’s number one bourbon will be represented across Port Adelaide’s mass reaching digital and social platforms, various match day assets, bespoke club events and featured as the dark spirit of choice at the club’s redeveloped bar and restaurant, The Precinct.
The partnerships forms part of Jim Beam’s dynamic overarching Australian sports strategy that has the company partnering with teams across Australia’s leading sports codes. Port Adelaide chief executive officer, Matthew Richardson welcomed Jim Beam to the Port Adelaide family.
“We are delighted to have Jim Beam on board for this dynamic partnership across both our AFL and AFLW teams,” Mr. Richardson said.
“With Port Adelaide’s first AFLW season quickly approaching, we’re very excited to share our vibrant new match day experience at Alberton Oval with our members and fans.
“I am confident the synergy between match days at Alberton Oval, our fantastic new venue ‘The Precinct’ and Jim Beam will provide the perfect platform for a meaningful and beneficial partnership at what is a very exciting time for the Port Adelaide Football Club.”
Beam Suntory Australia and New Zealand Marketing Director Trent Chapman echoed Mr. Richardson’s sentiments.
“Sport brings people together like nothing else in Australia and we are excited to be partnering the Port Adelaide Football club across their AFL and AFLW teams,” he said.
“Like Jim Beam, the Port Adelaide Football Club has a rich history steeped in community and togetherness so we are excited that the partnership will bring together two partners with many shared values.
“At Jim Beam we have a long history of supporting sport in Australia and are thrilled by the opportunity to use this new partnership to engage the local community and encourage even greater fandom for the club.”
Throughout the partnership, Jim Beam will continue its ongoing commitment to promoting the responsible consumption of alcohol, leveraging the club and players to deliver this message.
