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Port Adelaide and RAA launch member-focussed partnership

Port Adelaide and RAA have joined forces in 2015
Port Adelaide and RAA have joined forces in 2015

The Port Adelaide Football Club is delighted to welcome RAA as a Premier Partner under a new multi-year deal.

As part of the partnership, RAA will be Port Adelaide’s official Member Partner enabling both organisations to work together to further enhance the overall experience for members.

Port Adelaide Chief Executive Keith Thomas said the club was proud to partner with such a reputable South Australian company.

“RAA have a long and proud history of servicing the local community and we are thrilled to have them on board as a Premier Partner for 2015 and beyond,” Mr Thomas said.

“Like Port Adelaide, RAA have had an intrinsic association with the South Australian community for over a century and we share a commitment to the community and to provide exceptional service to our members.

“We have the most highly engaged membership in Australian sport and we are delighted to be partnering with the number one membership based organisation in South Australia as our official Member Partner.

“To this end Port Adelaide looks forward to working with RAA on a number of initiatives that will be mutually beneficial for members of both organisations.

“These initiatives range from providing RAA Members with special offers to Port Adelaide games whilst RAA will be providing exclusive upgrade opportunities and rewards to members on game-days at Adelaide Oval.

“Our vision is not just to have more than 60,000 members, it is to deliver a world class member experience and provide our members with great value. This new partnership with RAA, who have over 660,000 members, will allow us to learn from the best and enhance our own membership program.”

RAA General Manager Sales and Marketing Tom Griffiths said the entire RAA team were looking forward to partnering Port Adelaide at such an exciting time for the club.

“We’ve been involved with South Australian football for over ten years and this new partnership is a great extension of that support,” Mr Griffiths said.

“It also means we can provide members with exclusive experiences and opportunities to engage with the club in a unique way.”

Other features of the partnership will include an RAA Member Thank You Round, RAA Member upgrade zone at Port Adelaide home games, RAA Members’ on-ground players’ guernsey presentation and an exclusive new hospitality experience at Adelaide Oval called the RAA Lounge.

The views in this article are those of the author and not necessarily those of the AFL or its clubs