Port Adelaide Football Club is proud to announce FertilitySA powered by Genea as a new key partner across both its AFL and AFLW programs. 

The partnership is underpinned by a shared commitment to promoting fertility education and reducing the stigma surrounding assisted reproductive treatment (ART), with one in six Australians struggling to conceive at some point in their lives.

Port Adelaide is one of the first AFL clubs to establish a dedicated fertility partnership spanning both its men's and women's programs. 

As part of the partnership, FertilitySA's branding will feature across the club's digital platforms and through match-day activations, including a dedicated quarter-time segment during upcoming AFLW home games.

Port Adelaide’s General Manager of Commercial and Partnerships Adam Thomson said the partnership reflected the club's commitment to creating meaningful partnerships that extend beyond football.

"We're proud to welcome FertilitySA to the Port Adelaide family and to partner with an organisation committed to improving education and awareness around an issue that affects so many Australians," Mr Thomson said.

"This partnership is about starting important conversations, improving fertility knowledge and supporting individuals and families throughout their fertility journey.

"The opportunity to help grow the next generation of Port Adelaide supporters is a powerful one, and we're excited to work alongside FertilitySA across both our AFL and AFLW programs."

Branka Baker, Clinic Manager at FertilitySA said she was proud of the opportunity to partner with Port Adelaide.

"At FertilitySA we have helped bring thousands of little South Australians into the world, so we feel a deep connection to the families and communities that make this state so special,” Mrs Baker said.

“Becoming a key partner of Port Adelaide is a wonderful opportunity to stand alongside a club that shares our strong South Australian roots and commitment to supporting people through some of life’s biggest moments.”