Port Adelaide is pleased to announce long-standing partner Tyrepower has elevated its commitment to the club, signing a new three-year agreement to become a Co-Major Partner from 2027.
The agreement marks a significant milestone in the relationship between the two organisations, with Tyrepower having supported Port Adelaide since 2014.
The new deal will extend the partnership to 16 consecutive years, making it one of the longest-standing commercial partnerships in the club’s history.
As part of the elevated agreement, Tyrepower’s iconic brand will feature on the upper back of the Port Adelaide men’s guernsey from the 2027 AFL season, alongside a prominent presence across the club’s commercial assets and activities.
The partnership has continued to evolve over more than a decade, with Tyrepower progressing through several levels of partnership, including Principal Partner and Premier Partner, while also serving as the Club’s Official Showdown Partner and Official Coaches Partner.
Port Adelaide Football Club Chief Executive Officer Matthew Richardson said the elevation was a testament to the strength and longevity of the relationship.
“Tyrepower has been an outstanding partner of our football club for more than a decade, and we're delighted for the partnership to expand to Co-Major partner,” Mr Richardson said.
“Over that time, both organisations have continued to grow, with Tyrepower building on their commitment to Port Adelaide and our people.
“To now welcome Tyrepower as a Co-Major Partner is a significant milestone for the club, particularly given the longevity of the relationship and what it represents.
“We thank Richard Ellery, the entire Tyrepower team and dealer network for their continued support and look forward to building on this partnership over the next three years and beyond.”
Tyrepower General Manager Richard Ellery said the company was proud to further strengthen its longstanding relationship with Port Adelaide.
“We are proud to elevate our partnership with Port Adelaide and take this next step in what has been a great relationship spanning more than a decade,” Mr Ellery said.
“Both Tyrepower and Port Adelaide share a strong connection with our communities, and our partnership has continued to grow alongside both organisations.
“Becoming a Co-Major Partner is an exciting milestone for Tyrepower, and we're proud to have our brand feature on the iconic Port Adelaide guernsey from 2027.
“We look forward to continuing our support of the club, its players and its passionate supporter base over the next three years.”
