WHILE Port Adelaide’s players will be dreaming of seeing their name up in lights at Saturday night’s Showdown, a small business created by some very passionate Port Adelaide supporters will share the limelight of the occasion thanks to Telstra.
As part of the company’s Name In Lights campaign, a host of Australian small businesses will enjoy free premium advertising including in-game signage and commentators mentioning them during the live broadcasts of the AFL and NRL this weekend.
Among those businesses is Goldie + Ace, a fun children’s clothing brand based in Melbourne. They aim to create sustainable, durable, quality clothes that spark joy through an honest approach to producing garments.
Created by Alannah and Tristan Tiller - both passionate Port Adelaide supporters – Goldie + Ace has built a brand with a touch of nostalgia from a time when childhood was a lot simpler than it is now.
The Goldie + Ace brand will feature across Adelaide Oval during the Showdown, including on the back of the cheer squad banner that the players will run through before the game.
Telstra Consumer and Small Business Group Executive, Michael Ackland, said small businesses deserved a big plug after an incredibly tough 12 months.
“Small to medium businesses are the engine room of our economy and we want them to keep kicking goals. We’re thrilled to be able to give these 17 small businesses the opportunity to have their name up in the lights,” Mr Ackland said.
“These small businesses will be able to reach millions of game attendees and living rooms across the country, something only big businesses with big budgets can normally afford.
“For many, this will be a once-in-a-lifetime opportunity, and we hope it’s a great way to put the spotlight on some of the businesses that kept our economy going over the past 12 months.”
The invaluable exposure and on-screen ‘plugs’ will range from signage, in-game content, to commentators mentioning the winners during the live broadcast.
Around 50 other businesses will have their business promoted on Telstra owned assets including retail stores and Telstra.com.
To win, the businesses simply registered interest for Telstra’s new Telstra Business Go Digital Consult service, which supports and advised businesses to digitise and harness online opportunities, and explained why they deserved a big plug.
In addition to the ad space giveaway, Telstra is providing Telstra Business Go Digital Consults to all small businesses for free throughout 2021 – a value of approximately $7.5 million.
