Power Community Limited is grateful to extend a partnership with the Department for Infrastructure and Transport for the 2022 Santos Aboriginal Power Cup.

The partnership will continue to raise road safety awareness to Aboriginal & Torres Strait Islander secondary school students across South Australia.

In total, 65 schools are currently involved in the program in which 35 are regional schools from; Port Pirie, Whyalla, Port Augusta, Ceduna, Port Lincoln, Adelaide Hills, Central Yorke, South East, Far North, Riverland and Murray Bridge.

In addition to raising awareness, the partnership also includes road safety education materials aligned to the program curriculum, ultimately contributing to school completion outcomes.

The assessment task requires students to research a road safety issue and prepare a 15 second road safety video message targeted at their peers.

Students have the opportunity for their campaign to be filmed, with the winning video played on the super screen at Adelaide Oval during Port Adelaide Football Club’s Sir Doug Nicholls Round.

PCL’s Community Program Manager - Aboriginal, Braedon Talbot said the partnership is important to target young people at an important stage of their life. 

“We are very fortunate to continue our partnership with THINK! Road Safety, and support their important messaging throughout South Australia. The young people in our program are at a critical age where they are getting their drivers licence, and the more information we can provide them around road safety the more it will contribute to zero lives lost on the roads.”

Road safety remains a critical issue for the community and the Department for Infrastructure and Transport are currently in draft stages for South Australia’s Road Safety Strategy to 2031.

The draft strategy supports the long-term vision of zero lives lost on roads by 2050 and The Department for Infrastructure and Transport acknowledges the partnership is crucial in supporting the long-term vision.

“The Department for Infrastructure and Transport’s partnership with Power Community, through the Santos Aboriginal Power Cup, is crucial to promoting a positive road safety culture. South Australia’s (draft) Road Safety Strategy to 2031 focuses on reducing the over-representation in road crashes of First Nations people and young people living in regional or remote areas.

Building a positive road safety culture is about recognising that road safety is everyone’s responsibility and that we can all play our part if we think about our behaviour and actions on the road and consider other road users.

The Santos Aboriginal Power Cup uses football as an important vehicle to help engage and educate 500 students from schools across the state in a positive road safety conversation.

Our partnership with Power Community means The THINK! Road Safety initiative can help drivers, cyclists and pedestrians think about their behaviours and actions when on the road, through awareness and education.”

Community consultation for the new strategy is currently open and the Port Adelaide Football Club encourages you to have your say to keep you and your community safe on the road.

Visit https://yoursay.sa.gov.au/road-safety for more information.