PORT ADELAIDE chief executive officer Keith Thomas was proud of the club’s logo launch on Sunday, which saw more than two thousand fans flock to the Pirate Life Brewery in Port Adelaide’s heartland.

Thomas said it was a fantastic way for the Port family to celebrate the history of the club as it embarks on its 150^th year in existence.

“It was a fantastic event for the Port Adelaide family,” Thomas told FIVEaa’s Rowey and Bicks on Monday evening.

“For the Port Adelaide people there is a lot of history to celebrate. These moments are about identity and coming together.

“This unification of the logo is pretty significant for us in our 150^th year.”

The club unveiled its 150^th year logo on Sunday afternoon, and Port Adelaide executive general manager Matthew Richardson said the process of designing the logo started a number of years ago.

“It probably goes back to 2011 when we put the club back together as one club,” Richardson explained.

“But continued with the Power brand in the AFL and the Magpies brand in the SANFL.

“150 years in 2020 is really significant for the club, and to be able to celebrate that authentically, we wanted to be able to do that with one logo.

“There is a lot of love for both the AFL brand and the SANFL Magpie brand, so bringing that together under one unifying logo was a challenge, but we are really pleased with where it has landed.”

Richardson also went into detail about why the club will be wearing a number of different jumpers in its celebratory year.

“When you look at an AFL season there a few jumpers you wear,” he said.

“The blue and white hooped one is the jumper we wore in the first five years as a club. That’s really about authenticity, if you’re going to celebrate 150 years that’s a guernsey you would wear. We plan to wear that in our birthday game.

“One that is really important is the Prison Bar jumper, which is an icon of the club. We will be wearing that next year.

“And then of course our home and away jumper.”