The Port Adelaide Football Club is delighted to welcome leading international sportswear brand Macron as its new technical apparel partner for the next four years. The long-term partnership signals Macron’s entry into Australia’s biggest sports market and is an important step in Macron’s global growth strategy.
Port Adelaide Executive General Manager, Matthew Richardson was thrilled to welcome Macron as a Platinum Partner for 2021.
“We’re delighted to welcome such an iconic international brand to the Port Adelaide family,” he said.
“When we first met with Macron mid last year, we were immediately impressed with their story and approach to the sportwear business.”
“Over the course of the past 50 years, Macron has built a reputation for producing high quality and technically innovative sportswear and athleisure apparel.
“We know Macron has built its success around its values of hard work and constant improvement - something the Port Adelaide Football Club admires greatly, and certainly values we also share.
“In a short period of time, Macron has gone from having a customer base which was almost entirely in Italy to being a globally recognised brand, and Port Adelaide is pleased to be part of its first step into the AFL.”
Port Adelaide visited Macron’s impressive new headquarters in Bologna, Italy, in late 2019 to help with the design of the new club apparel.
Macron has been working closely with the club and players throughout 2020 to develop its first AFL guernsey and the official on-field range for 2021.
Macron Chief Executive Officer Gianluca Pavanello said the company was delighted to partner with Port Adelaide, a club which shared a similar philosophy.
“This will be the first time the Macron Hero logo will be seen in the AFL and we are delighted with joining Port Adelaide. Port Adelaide is a club with a history of success, with bold ambition to expand and grow but always remaining connected to where it comes from, something that resonated strongly with Macron and that was clearly evident from the first moment we met with the team at Port Adelaide,” Mr Pavanello said.
The new Port Adelaide guernsey will use the exclusive Armevo fabric, designed to be durable, lightweight and body fitting as well as suitable for all weather conditions. Some of the leading Rugby nations in the world are partnered by Macron and the new AFL match guernseys will use a combination of their unique materials and design features.
The new range will also feature Port Adelaide’s 150th anniversary logo, initially introduced this year as part of the club’s celebrations . Mr Richardson said the feedback from all key stakeholders including members, corporate partners and players was to retain the new logo for 2021 and beyond.
“The feedback from all of our stakeholders has been overwhelmingly in support of us moving forward with this unified brand. One of the features of our 150th celebrations was to bring our club together in every way, and this logo is another powerful symbol of what a unified Port Adelaide can achieve.”
The Port Adelaide Macron range is expected to arrive in Australia in January.
Macron is a leading European company in the production and sale of active sportswear, operating in four main business areas: Teamwear, sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising, official kits, free time products and accessories for the supporters of the club sponsored by Macron; Run & Train, technical apparel for individual runners and for fitness; Athleisure, sports inspired apparel for leisure time, for those who wish to wear Macron outside pure sporting activities. Macron owes it success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products. It sponsors more than 80 clubs and national teams in sports including soccer, rugby, basketball, volleyball, baseball, handball, futsal, running and now Australian Rules football. Click here to visit the Macron website.